Market Review

What We Do

Sageza in the Press

Press Relations

Client Services

 

Publications Library

 

January 2007 - Avoiding Legal Surprises in 2007

November 2005 - Redefining the SMB Market

 


January 2007    HTML     PDF

Avoiding Legal Surprises in 2007

By Lawrence Dietz

Information Security Practitioners are perhaps more concerned about the legal climate in 2007 than they are about the dangers of the information highway. Many organizations are bewildered about which laws and regulations take precedence and how to prioritize their activities for 2007. This article provides a straight­forward approach to reducing compliance and legal agita.

 


November 2005    HTML     PDF

Redefining the SMB Market

By Joyce Tompsett Becknell

Most vendor initiatives — new products and services, industry changes, market segmentations — focus on the enterprise customer. The SMB segment, conventionally small and mid-sized businesses, was originally more of an afterthought where products were denuded of features and placed in smaller footprints in order to lower their price. Not surprisingly, most vendors did not achieve the success they hoped for with this approach. Sageza believes there certain behaviors that describe and segment buyers more effectively than do often deceptive demographics. The type of IT organization that a customer has both influences and reflects the technology choices customers make. SMB announcements in the past have focused on price and size. However, we see an evolution to solutions focused on ease of install, use, and management, often through better integration of existing and new technologies, and sometimes even targeted toward specific industries or their role in the supply chain.

 


An industry or market segment review of key developments and how these will play out in the market including current deployments, end-user perspectives, technology drivers, future behavior, and key competitors.


Sageza publications are copyrighted material. If you are interested in posting a Sageza publication on your web site or through any other distribution method, please email Sageza Sales or call 503-260-8874 for licensing information.

Sageza publications are copyrighted material. If you are interested in posting a Sageza publication on your web site or through any other distribution method, please email Sageza Sales or call 503-260-8874 for licensing information.